SMS marketing and email marketing are both effective communication strategies, but they differ in several key ways. SMS marketing delivers messages directly to a recipient’s mobile phone.

While emails can offer more extensive information and engage users with multimedia elements, they typically have lower open rates and can be easily overlooked or filtered into spam folders.

Yes, SMS marketing is generally considered cost-effective. Unlike many traditional advertising methods, such as TV or print ads, SMS marketing typically involves lower costs for both setup and execution

To build an SMS subscriber list, encourage customers to opt-in through various channels, such as your website, social media, or in-store promotions. Ensure compliance with regulations by obtaining explicit consent and providing an option to opt-out.

Success can be measured through metrics such as delivery rates, open rates, click-through rates, and conversion rates. SMS marketing platforms often provide analytics and reporting tools to track these metrics and assess campaign performance.

Generally, sending messages 1-2 times per week is effective, but this can vary based on your audience’s preferences and the nature of your business.